Charles Festa

This morning I was thinking about why athletes say “I’m going to Disney World” after winning the Super Bowl.  In 1987 Phil Simms started this campaign. I had always thought to myself that he just said “I’m going to Disney World” unprovoked, as if he was joking.  ”I just won the Super Bowl and now I want to have fun at a theme park.”  Well, I should have known better.  The folks over at Disney are brilliant, especially the wife of Disney CEO Michael Eisner who came up with this campaign.  Disney paid Phil Simms $75,000 to say that after the Super Bowl. That seems like a lot of money for just 5 words. But the impact was massive. Just about every athlete says that line after winning a major sporting event. What’s Next? 

 In 1987 a :30 second spot was roughly $575,000. I have said it before and I’ll say it again, the folks at Disney are Brilliant.  ”I’m going to Disney World” could be one of the most memorable campaigns ever made by a company.  I wonder if Disney sees an increase in tourists around or after major sporting events, in hopes they will see the Super Bowl Champs or the actors from the Mighty Ducks. I thought this was interesting I hope you do too. -Festa